Lindsay Marsh, Teacher & Freelance Designer 14+ Years ✅
About This Class
This powerful extensive class trains you in all aspects of the logo design processincluding logo design theory, execution, working with typography, selecting color pallets, preparing and exporting files and how to work with adobe illustrator to create stunning logos.
Not only that this class teaches you how to work with clients by following several full logo design projects from start to finish.We talk about what type of questions to ask clients before starting your logo design process.
We also apply our logos to mockups so we can create polished presentations for our portfolio or to the client for approval. We even talk about where to find possible clients by following a step by step process.
For the theory sectionof this course we dive into logo design categories and also review all the different logo design styles while showing Stellar examples of each.
I go over the characteristics of strong logos designsand walk you through these using real world companies. Lastly, we cannot talk about logo design theory without talking about the power of color as we review the color psychology chart.
The next section is for those who need a crash course in Adobe illustratoras we review all of the most used tools we will use throughout this class including the width, shape-builder, offset path, gradient tools and using layering masks and more.
Afterwards we walk through the entire logo design process from scratch. We will learn how to quickly get our ideas out on paper, and then turn those rough ideas into real workable designs we can present to the client. We will walk through each step of the journey as we work finding those final concepts to present. We will create a moodboard to find our perfect color matches and finish off our logo with the final touches.
Our next section dives deep into the golden ratio in logo design.We will create from scratch the golden ratio spiral and create the golden ratio circles we need to start to adapt our designs to the golden ratio. We will do several practice projects as well.
We then take this logo all the way through to the end including create all variations and sizes we will need to adapt this logo to just about anything. We will also create polished designs by learning how to use photoshop mock-ups.We will then use our downloadable file export guide to learn how and why we export the specific files to our clients.
The next section goes over portfolio building basics and several places and steps to find clientsand to get client referrals so you can start building your design business.
This course is packed full of downloadable resources including a client questioner document, Logo styles and categories cheat sheet, color wheel and color psychology documents, a finding client’s resource, and file export, a golden ratio cheat sheet, a font paring guide and much more!
This class is extensive but is gentle and paced well enough for beginners to work through the course.There are both beginner and intermediate level topics discussed with some advanced topics discussed later on in the course.
This will be for anyone interested in working through a course that has a deep focus on logo design or any designer who wants to fine tune their logo design and presentation skills.
So, are you ready to up your logo design game? Let’s get started!
NEW! See at the very bottom for the Facebook Live video where I reviewed over 50+ student logo design projects! It is never too late to post a project in the project section of this course!
I hope you are enjoying this course! Do not feel you have to finish the entire course to start work on your first student project. You were tasked in the start of the Logo Design Process section of the course with a client brief and logo design project.
You can watch the client brief video in the course in the Logo Design Process Section for the Coffee guild to give you a nice visual overview of this client project. Also, make sure you check out in the downloadable files area, a file called “Coffee Grind Client Brief” pdf will detail everything you need to know. I made this as detailed and realistic as possible based on hundreds of projects I completed as a graphic designer.
I would love to see your brainstorming process, messy or not! Your sketches, ideas and inspirations too. Feel free to post as a little or as much as you like for your project.
There is also a second student project in the Golden Ratio portion of the course if you are interested in that client brief instead. You can decide to post a project for the pacific calm logo challenge too OR you can try creating a golden ratio logo, symbol or icon using what we learned in the course.
This is free and open ended, I just want to see you work through the logo design process. Feel free to do just one of these projects talked about above or all of them!
The downloadable resources are available as single file downloads (in the right side of this project section) but also as one larger zip file for those who want to have them all downloaded at the same time.
Skills in this Class:
• Logo Design
• Adobe Illustrator
• Icon Design
• Adobe Photoshop
• Graphic Design
• Vector Graphics
• Design Skills