Renowned presidential campaign strategists David Axelrod and Karl Rove reveal what goes into effective political strategy and messaging.
What it takes to win elections
David Axelrod and Karl Rove reach across the aisle to offer an inside look at winning campaign strategies. The respective architects of Barack Obama’s and George W. Bush’s historic election victories teach how to develop a campaign platform and reach an audience with consistent messaging. Find the inspiration and tools to get involved at any level, or simply become a more informed, engaged citizen.
Campaign strategists behind the Barack Obama and George W. Bush election victories teach how to run a winning campaign and find your voice in politics.
CAMPAIGN STRATEGY PRIMER
A downloadable booklet accompanies the class with a glossary, reading list, and supplemental information.